BusinessDay Sinergija 19
October 18th 2019. Crowne Plaza Hotel, Belgrade

Refreshed and enriched with new forms and contents, Sinergija 19 Business Day will bring the most relevant interlocutors from the world of business, experts from various industries, state institutions and the most successful companies across Serbia and the region. Through two central panel discussions we want to shape perspectives and foster creativity and innovative entrepreneurship in the field of business transformation - while discovering the potential of people and cutting-edge technologies: artificial intelligence and cloud environments. Learn how we see the roles of people and technology in this.

For the first time at Sinergija conferences, we will demonstrate the great potential of the development and start-up community on their journey from idea to practical implementation of digital services in business. On Business Day, the ideas and solutions will be presented to you directly by the finalists of the teams participating in our Sinergija Challenge!

And that's not all, with the opportunity to find out about the world's best practice, this is an ideal setting for exchanging opinions and connecting with leading decision makers who influence the creation of a modern business environment in Serbia. In modern digital world, data is not only the most credible trace of the past, it is the route of our daily progress and direction to the future. From the ability to better understand the phenomena around data analysis, with the support of artificial intelligence and modern machine learning algorithms, the ability to predict, make decisions, and thus the future itself, will depend on. Let's unlock it together!

Agenda

09:00 - 10:00
Registration and welcome coffee
10:00 - 10:10
Sinergija 19 - Unlock the Future!
10:10 - 10:20
Vertical Jump
10:20 - 10:50
Keynote Session: "Artificial Intelligence - The New Revenue Opportunities the Human Eye Can’t See!"
Stela Solar, Head of Microsoft Intelligent Automation Solution Sales, globally
*presentation is in English, simultaneous translation is provided
10:50 - 11:50
Panel discussion on the application of artificial intelligence: "Is Artificial Intelligence Key Business Driver to the Future?"
Artificial intelligence and advanced technologies are being increasingly perceived as key technological and business drivers today and in the future. We’ll discuss various opportunities of it at Sinergija 19 Business Day panel on Friday 18 October. Panelists:
  • Gijom Laturet (Guillaume Latourrette) – Tetrapak, Managing Director, South East Europe
  • Stela Solar – Microsoft, Global Sales Director, Intelligent Automation/RPA, Azure Solution Sales
  • PhD Milica Đurić-Jovičić – Acting Director The Science Fund of the Republic of Serbia
  • Ratko Mutavdžić – CEE PS Director Cloud Services at Microsoft Corporation
  • Marko Marjanović – Microsoft, Digital Architect, CEE Region
Moderator: Zoran Stanojević, Journalist and Editor
11:50 - 12:10
Coffee break
12:10 - 12:20
Sinergija 19 "Warm up" for the Panel
12:20 - 13:05
Panel Discussion: Digitization Potentials - Opportunities for More Active Women in Innovation and Transformation
Panelists:
  • Marta Arsovska Tomovska – UN Expert for Digital Innovations, Counceler of the Prime Minister of Serbian Government for Digitalization and eGovernment
  • Ana Tolimir – Cisco Srbija i Crna Gora, Country lead
  • Irena Stojimirović – Webtise, Story Teller
  • Tamara Kojić – Mokrin House, CEO
  • Zoja Kukić – Digital Serbia Initiative
Moderator: Jelena Bratić, Microsoft, Services Account Executive
13:05 - 13:15
The Conference Special Guest Speaker
PhD Mihailo Jovanović, Director at Office for Information Technologies and e-Government, Government of the Republic of Serbia
13:15 - 13:50
Presentation of finalists of Sinergija 19 Challenge
  • Presenting the challenges, goals and propositions of the competition
  • Presentation of finalists' solutions and jury questions
13:50 - 14:10
Keynote Session: "How Artificial Intelligence Transforms Industries: Practical Scenarios, Key Benefits and Challenges"
Dmitry Turchyn, Microsoft AI Product Lead for CEE Region
*presentation is in English, simultaneous translation is provided
14:10 - 14:20
Announcement of the winners of the Sinergija 19 Challenge
14:20 - 14:30
Conference Closing Statement
Željko Vujinović, Country Manager Microsoft Serbia
14:30 - 15:30
Lunch / Networking
Program Committee: Marko Marjanović, Microsoft
Registration
Sinergija 19 will be held from October 16th to 18th at Crowne Plaza Hotel in Belgrade.
Accommodation
For all Sinergija attendees who need accommodation during the conference, we have arranged discounted rates at the hotel.
Venue
The Crowne Plaza Belgrade is ideally located in the central business district of New Belgrade.
Sinergija Content
This year’s conference brings fresh ideas not only for ICT professionals, but also for decision makers in all fields of business.
Register for Sinergija 19 in the promo period
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