Sinergija 23 - When and where?
Innovative and inspiring - the times which witness to the revolutionary changes that modern technologies are bringing into our lives.
Join us for Sinergija 23 from November 28 to 30 at the Crowne Plaza Hotel in Belgrade, and enjoy the brand new content over three inspiring days. Keynote presentations, interactive sessions, provocative discussions, technical lectures and a special segment dedicated to startups and innovations will make you keep up the pace with the super fast changes in technological development.


Be a part of the Inspiring Era - book your place at Sinergija 23 by taking advantage of the early bird prices.
Get ready to socialize with top professionals in Microsoft technologies, top executives from the largest companies operating in the region, and leaders of digital changes locally and globally. Find out about the new solutions that will bring essential changes to your business. Use the networking opportunity during breaks between sessions and special informal events that are part of Sinertgija.
What topics will be covered at Sinergija 23?
In recent years, there have been remarkable advances in the field of artificial intelligence (AI) that have revolutionized various sectors. Significant breakthroughs in image and speech recognition as well as natural language processing are integrating AI into various industries, such as healthcare, finance and manufacturing. This integration has facilitated automation, improved efficiency and enhanced decision-making. Artificial intelligence is becoming part of the business of every modern organization. What are the specific AI innovations in Microsoft technologies? What are the opportunity for Serbia and the region in the AI era? How can we take advantage of this historic shift, skip some stages of development and jump into the fast AI train that leads to economic growth? You will get the answers to these and many other important questions at Sinergija 23.


Both technical lectures and business segment of Sinergija 23 will include cloud solutions, their current development and applications, as well as predictions for the future.
Digitalization has been a part of human life for a long time. Data protection, security and fight against cybercrime have become a crucial part of digitalisation and technological development. This year at Sinergija, we deal with security solutions during the Technical and Business segment of the conference. We will give answers to the following questions - What are the recent developments in this area? What solutions are being introduced? How much do companies invest in the security of their digital business?
Industry focus, startups and innovations
We are introduction a completely new segment dedicated to startups and innovations in Western Balkans. The startup community in the region has been gaining momentum in recent years. The increasing recognition of the potential for entrepreneurship and innovation as drivers of economic growth and the creation of new jobs highly contribute to the development of the startup ecosystem. We have seen the establishment of various government programs, startup incubators and accelerators that provide funding, mentoring and resources to early-stage startups. Representatives of VCs, successful startups from the country and abroad, incubators and accelerators will gather at this specialised event within event, as a part of the Sinergija 23 Technical Days. You will have the opportunity to meet leaders in these fields through lectures, discussions, and informal networking.

Within the Business Day, we will focus on the industries that invest the most in the development of innovative business solutions.
What events are included in Sinergija 23?
Technical days - 28 and 29 November 2023
We are opening the conference with a keynote session where you will have the opportunity to hear global experts from IT & Business. It will be followed by parallel lecture with more than 90 renowned lecturers who will share with us the latest achievements in information technologies and their business application. This segment was originally been intended for IT professionals, but has been directed towards business users in the recent years.


Follow our official website and social networks regularly to be the first to know the news and surprises we have prepared.
Sinergija Startups and Innovations - 28 and 29 November 2023.
This is a new segment of Sinergija that will offer a fresh vision of economic development in Serbia and the region through a series of inspiring speeches, interactive discussions and informal gatherings. Representatives of capital venture funds, incubators, accelerators, investors, successful startups will share their knowledge and experience with the participants of Sinergija.
Business Day - 30 November 2023
Sinergija Business Day will take place on 30 November. Through panel discussions and interesting keynote lectures, we will show how companies with a developed culture of digital transformation can achieve sustainable growth. Through examples and case studies, we will explore modern business models based on digitalization and the way they have affected industries and customers in the digital era.


Please visit Sinergija 23 website for updates. We will soon publish more information about the industries that will be in focus , as well as specific topics and speakers that will join us at the conference.
Sinergija Expo
All three conference days will feature Sinergija Expo in front of the conference halls, which will allow visitors and exhibitors to interact throughout the duration of the conference.

Sinergija Party
Great entertainment and excellent music (only for Sinergija participants and its long-term partners) is an unmissable segment of the conference.


Sign up for Synergy and secure your place at this memorable event.