Sinergija, as both a business and technical conference, serves as a hub for leaders driving digital transformation across Southeast Europe.
The conference presents a unique opportunity to exchange ideas, expertise, knowledge, and contacts. While primarily focused on Microsoft technologies, the conference content and its impact extend far beyond that. Sinergija has become synonymous with all that is new and relevant in the broader IT and business landscape.The conference presents a unique opportunity to exchange ideas, expertise, knowledge, and contacts. While primarily focused on Microsoft technologies, the conference content and its impact extend far beyond that. Sinergija has become synonymous with all that is new and relevant in the broader IT and business landscape.


Over the past 25 years, it has evolved into a regional brand that brings together technological innovation, it’s business applications, and the benefits technology offers to all sectors of society.
Attendees include a wide range of organizations, from startups and tech giants to enterprises in sectors like finance, healthcare and retail. There are also representatives from government, education, and non-profit organizations.
In addition to technical experts looking for insights into coding, cloud infrastructure, and software development, business leaders and decision-makers also attend to understand how emerging technologies can drive growth, streamline operations, and enhance their company's digital transformation.


Sinergija gathers a diverse group of professionals from across the industry. These include business leaders, developers, engineers, IT specialists, product managers, sales and marketing managers, media representatives, all eager to explore the latest innovations and trends in technology.