This session explores how strategic adoption of Microsoft 365 Copilot directly impacts ROI, emphasizing that AI tools require more than technical deployment—they demand behavioral and organizational change. Real-world metrics such as productivity gains, business outcomes, and usage analytics will be used to illustrate measurable ROI. The session also covers role-based enablement, champion networks, and feedback loops to sustain engagement and improvement. Whether you're just starting or scaling Copilot, you’ll leave with a practical framework to drive adoption and maximize impact.